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Case Study: Pilot Lite Ventures

The Future of Sustainable Packaging

Pilot Lite Case Study - The Future of Sustainable Packaging

Pulpex is a patented, first-of-its-kind packaging technology company with a mission to deliver sustainability through renewable packaging. Delivering much-needed and highly anticipated category change, it enables brands to rethink their packaging proposition and achieve their sustainability goals at scale.

The challenge

Consumers’ respect for environmental issues and their changing behaviours are driving demand for renewable, recyclable, biodegradable and minimal plastic packaging. Moreover, they are willing to pay for sustainable alternatives.


In response to these growing pressures and concerns, governments are increasingly implementing regulations around packaging and plastics which will ultimately affect consumer choice.

With CSR and sustainability now considered as fundamental inclusions in corporate strategy, brands and retailers alike continue to seek solutions, but economically viable, scalable and ready to-go options have proven to be limited… until now.

The solution

With an ever-increasing, eco-conscious world population, Diageo and Pilot Lite (together with a consortium of global FMCG companies) joined forces through a substantial R&D collaboration to create Pulpex - a renewable pulp bottle technology created by industry, for industry.


Our renewable, recyclable and biodegradable pulp bottles have the potential to deliver significant improvements on the carbon footprint of glass bottles (90% savings) and PET (30% savings) and ultimately remove harmful plastic fibres from the environment as well as reducing the reliance on single-use plastics.


Moreover, Pulpex bottles are single-mould and offer completely customisable, scalable, branded designs without material compromise. Their adaptable design and flexible technology allow production to be easily integrated into any packaging manufacturer’s existing filling infrastructure.


Our ambition is to produce over 750m bottles per year for an array of global brands and, in doing so, build Pulpex into one of the most valuable sustainable packaging firms in the world by 2025.