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The Simple Root wins GOLD award

The Simple Root wins GOLD award

23 September 2022

Last week, The Simple Root™ proudly won GOLD for the Innovation Challenge Award at the Casual Dining Show held in London for its now infamous Truffle & Ch**se Style Sauce. True testament to all the hard work put in by the team over the last 12 months. Congratulations!

w'air teams up with Johnsons in the UK

w'air teams up with Johnsons in the UK

5 September 2022

Following successful trials earlier this year, Johnson Cleaners UK, part of the Timpson family, is partnering with w’air to offer trainer cleaning in selected stores across parts of the UK to open up a new customer base as well as provide an additional and relevant service to existing customers.

The Simple Root is Certified Plant Based

The Simple Root is Certified Plant Based

2 August 2022

The Simple Root™ US product line of dips and cheese-style spreads has received the plant based certification from the Plant Based Foods Association, the country’s first and only trade association representing plant-based food companies. 

Future Food-Tech London coming soon

Future Food-Tech London coming soon

21 July 2022

We're delighted to be an official partner at Future Food-Tech in London this September. As well as a speaker slot by our very own CEO and FFT Advisory Board Member, Mike Anstey, we'll be joined by hundreds of food brand executives, investors and entrepreneurs from around the world. Join us if you can!

The Simple Root launches in the US

The Simple Root launches in the US

28 June 2022

The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.

Introducing the Pulpex Home

Introducing the Pulpex Home

5 June 2022

Today, amongst other things, we celebrate World Environment Day.

To mark the occasion, Pulpex has released a short film together with its corporate partners envisioning a not-too-distant future where everyday household products will be readily available in paper packaging.

 

w'air partners with The Cobblers, USA

w'air partners with The Cobblers, USA

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

Simply Roasted goes from strength to strength

Simply Roasted goes from strength to strength

17 May 2022

Less than six months after its official launch, Simply Roasted continues to make great traction in the UK market and is now available at all iconic Whole Foods Market stores in the UK,  Booths, Amazon Fresh stores, Virgin Atlantic Clubhouse and online via Amazon and its own website.

 

The Simple Root appoints Head of Commercial

The Simple Root appoints Head of Commercial

15 May 2022

Following its official launch earlier this year, The Simple Root (TSR) continues to grow with Jessica Felton-Page joining this month as their Head of Commercial.

Welcome to the team!

Is this the ketchup bottle of the future?

Is this the ketchup bottle of the future?

13 May 2022

This week our team at Pulpex was excited to finally announce that Kraft Heinz has officially joined the consortium to explore what the ketchup bottle of tomorrow could look like. Together with the other corporate partners, they’re working to create a more sustainable future.

Beyond the Barrel - Pulpex & Johnnie Walker

Beyond the Barrel - Pulpex & Johnnie Walker

26 April 2022

Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.

The Simple Root set to launch this April

The Simple Root set to launch this April

31 March 2022

Spring 2022 will see The Simple Root®, a new range of 100% plant-based cooking sauces, launch to the UK market, in a long overdue shake up of the traditional cooking sauce category - championing humble root vegetables as their main ingredient.