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w'air teams up with Johnsons in the UK

5 September 2022

Following successful trials earlier this year, Johnson Cleaners UK, part of the Timpson family, is partnering with w’air to offer trainer cleaning in selected stores across parts of the UK to open up a new customer base as well as provide an additional and relevant service to existing customers.

The appetite for sneaker cleaning is growing. Consumers and brands are increasingly turning away from 'fast fashion' to adopt new habits in buying pre-loved clothing, repairing and restoring clothes, shoes and accessories and focusing on the ever growing re-sell market.

With sneaker cleaning leading the way in this behavioural shift, w'air is delighted to be working with Johnsons - the nation's best loved and biggest cleaning experts - to bring this service to their network.

Jonathan Hewlett, CEO at w'air said, "We’ve really enjoyed working with Timpsons and Johnsons on this launch, and training their team up. The initial trial stage of the launch was extremely successful and we can’t wait to get the results back from the extended 8-store pilot."

Exciting times ahead for w'air!

To find out more, visit www.justwairit.com

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