simply roasted crisps now at Waitrose
26 September 2022
Excited to be able to share the news that our Simply Roasted crisps have now launched its core range into Waitrose and Ocado giving the brand its first nationwide supermarket presence. It directly reflects the demand in the impulse snacking category - notably for non-HFSS products.
The Simple Root wins GOLD award
23 September 2022
Last week, The Simple Root™ proudly won GOLD for the Innovation Challenge Award at the Casual Dining Show held in London for its now infamous Truffle & Ch**se Style Sauce. True testament to all the hard work put in by the team over the last 12 months. Congratulations!
w'air teams up with Johnsons in the UK
5 September 2022
Following successful trials earlier this year, Johnson Cleaners UK, part of the Timpson family, is partnering with w’air to offer trainer cleaning in selected stores across parts of the UK to open up a new customer base as well as provide an additional and relevant service to existing customers.
Future Food-Tech London coming soon
21 July 2022
We're delighted to be an official partner at Future Food-Tech in London this September. As well as a speaker slot by our very own CEO and FFT Advisory Board Member, Mike Anstey, we'll be joined by hundreds of food brand executives, investors and entrepreneurs from around the world. Join us if you can!
The Simple Root launches in the US
28 June 2022
The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.
Introducing the Pulpex Home
5 June 2022
Today, amongst other things, we celebrate World Environment Day.
To mark the occasion, Pulpex has released a short film together with its corporate partners envisioning a not-too-distant future where everyday household products will be readily available in paper packaging.
w'air partners with The Cobblers, USA
23 May 2022
This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'.
The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.
Simply Roasted goes from strength to strength
17 May 2022
Less than six months after its official launch, Simply Roasted continues to make great traction in the UK market and is now available at all iconic Whole Foods Market stores in the UK, Booths, Amazon Fresh stores, Virgin Atlantic Clubhouse and online via Amazon and its own website.
The Simple Root appoints Head of Commercial
15 May 2022
Following its official launch earlier this year, The Simple Root (TSR) continues to grow with Jessica Felton-Page joining this month as their Head of Commercial.
Welcome to the team!
Is this the ketchup bottle of the future?
13 May 2022
This week our team at Pulpex was excited to finally announce that Kraft Heinz has officially joined the consortium to explore what the ketchup bottle of tomorrow could look like. Together with the other corporate partners, they’re working to create a more sustainable future.
Beyond the Barrel - Pulpex & Johnnie Walker
26 April 2022
Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.