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w'air - Unfolding Laundry Habits

w'air - Unfolding Laundry Habits

9 June 2021

To mark its PR launch today, this exclusive Hubbub report commissioned by w'air explores the growing impact of the fashion industry on the environment and how best to achieve a more sustainable future.

w'air pre-orders go live ahead of June launch

w'air pre-orders go live ahead of June launch

17 May 2021

w'air 3-in-1 sustainable clothing care has officially opened for business and to mark the occasion, it is offering 15% off all UK pre-orders made before midnight on Monday 31 May.

Exclusive Partnership with Stora Enso

Exclusive Partnership with Stora Enso

11 May 2021

Stora Enso and packaging technology company Pulpex have joined forces to industrialize the production of eco-friendly paper bottles and containers made from wood fiber pulp. These renewable products will offer an alternative to PET plastics and glass.

Simply Roasted: Escaping the HFSS Ad Ban

Simply Roasted: Escaping the HFSS Ad Ban

7 May 2021

As the government prepares to crack down on the promotion and advertising of high fat, salt and sugar foods, brands are launching healthier new products and reformulating existing lines to stay below the threshold.

Castrol Announces Pulpex Partnership

Castrol Announces Pulpex Partnership

5 May 2021

We are delighted to reveal that Castrol has today announced itself as the latest company to join the Pulpex global partner consortium to design paper bottles for use with Castrol’s products.

Earth Day 2021 - Restore Our Earth

Earth Day 2021 - Restore Our Earth

22 April 2021

Today is Earth Day and we're proud that sustainability is at the core of each of our Pilot Lite-backed ventures.

Welcome to the Bottle of Tomorrow

Welcome to the Bottle of Tomorrow

16 April 2021

The Johnnie Walker paper-based bottle will change spirits packaging forever. Made from sustainably sourced wood pulp, it’s our first recyclable paper-based spirits bottle. We can’t wait to introduce you to it.

The Best Thing Since Sliced Potatoes

The Best Thing Since Sliced Potatoes

8 April 2021

In an exclusive launch announcement with The Grocer, Mindful Snacker is delighted to unveil Simply Roasted - an eight strong range of non-HFSS crisps with 50% less fat and significantly less salt than rival brands. 

Pulpex welcomes GSK Consumer Healthcare

Pulpex welcomes GSK Consumer Healthcare

18 March 2021

Pulpex Limited is pleased to announce that GSK Consumer Healthcare (GSKCH), one of the world’s leading over-the-counter healthcare companies, has joined our global partner consortium.

Disruptive Snacking Innovation Goes Live

Disruptive Snacking Innovation Goes Live

11 March 2021

Today marks the official launch of our Mindful Snacker website. Having announced the company earlier this year, the site gives a flavour of what's to come including Simply Roasted crisps - the best thing since sliced potatoes!

Packaging Industry to Soar in 2021

Packaging Industry to Soar in 2021

24 February 2021

The packaging industry is set to experience a significant boost in 2021 after a steep fall induced by COVID-19 and the subsequent lockdowns across the world with the biggest growth drivers coming from paper and pulp.

Can Fashion Ever Be Truly Sustainable?

Can Fashion Ever Be Truly Sustainable?

22 January 2021

Care for it better. Wear it longer. Why your attitude to clothing can make fashion truly sustainable.

Find out more in this thought-provoking article by PLV Venture Lead and w'air CEO, Jonny Hewlett.