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Beyond the Barrel - Pulpex & Johnnie Walker
26 April 2022
Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.
The Simple Root set to launch this April
31 March 2022
Spring 2022 will see The Simple Root®, a new range of 100% plant-based cooking sauces, launch to the UK market, in a long overdue shake up of the traditional cooking sauce category - championing humble root vegetables as their main ingredient.
w'air extends its B2B and consumer reach
18 March 2022
Less than 9 months since its official launch, w'air now retails online with Selfridges, Amazon and Currys as well as through its own e-commerce site justwairit.com. Its B2B proposition across multiple verticals is gaining momentum too.
Pilot Lite CEO to speak at IFE
28 February 2022
Mike Anstey, Pilot Lite CEO, has been tapped to speak at the International Food & Drink Manufacturers event in London. He and his co-panelists will address the topic 'Buy or build? Where next for NPD innovation?' on Weds 23 March at 11:15 GMT.
New CCO coincides with Booths listing
7 February 2022
February gets off to a strong start for Simply Roasted with the announcement of Rhys Harvey as its Chief Commercial Officer. The news comes as high-end supermarket Booths debuts the range of 'better for you' crisps across all 27 of its retail stores.
Simply Roasted voted 'Top Launch 2021'
17 January 2022
We are delighted to announce that Simply Roasted was awarded ‘Top Launch 2021’ by The Grocer. To be recognised in such an incredibly competitive category was the ideal way to wrap up 2021 and gives the brand great momentum going into the new year.
ELC joins the Pulpex consortium
16 November 2021
The Estée Lauder Companies (ELC) today announced that it has joined the Pulpex partner consortium, becoming the consortium’s first prestige beauty company to support the development of a recyclable paper bottle made from responsibly sourced pulp.
Saving the planet one gadget at a time
5 November 2021
With COP26 well underway, there has perhaps never been a more intense spotlight on all things sustainable. As such, we're grateful to Metro.co.uk for showcasing the w'air device in both its printed and online feature today.
The Grocer's New Product Awards 2021
4 November 2021
On 7 July we proudly revealed that Simply Roasted Crisps had been nominated as finalists in The Grocer's New Product Awards 2021. Now, after a Summer of patient waiting, we can even more proudly confirm that they were named as winners of 'Best New Crisp'.
Simply Roasted extends distribution
4 November 2021
Following its launch earlier this year, Simply Roasted is excited to reveal distribution partnerships with both Brakes and Virgin Airlines Clubhouse opening the door to viable, larger-scale in-store marketing and POS support.
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Our approach to commercializing stranded R&D
1 November 2021
Pilot Lite has been converting stranded corporate R&D assets into successful new businesses for more than a decade. Our end-to-end approach is the subject of the latest white paper in our Venture Series, available now for download.
Pulpex & PepsiCo - the partnership
1 November 2021
The story behind the world's first 100% recyclable paper bottle. Through its partnership with Pulpex, PepsiCo has embarked on an R&D and Design quest that could change the face of packaging as we know it.