Diageo & Pilot Lite launch Pulpex
13 July 2020
Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has today announced a new partnership with Pilot Lite that has created the world’s first ever 100% PET free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021.
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Brand Expert Remi Rasenberg joins PLV
3 July 2020
Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe.
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3 Reasons to Up Your E-Commerce Game
6 July 2020
Shelter-in-place orders issued during the global Covid-19 pandemic have caused a major shift in consumer purchasing behavior: as hospitality/food service and brick-and-mortar retail sales came to standstill, online purchases surged. Although it remains to be seen what will happen post-Covid, we know for certain is that ecommerce is a channel all corporates should be closely looking at—here are 3 reasons why.
Case Study: Pilot Lite Group
Next-generation plaque removal and oral hygiene
Cutting edge hydrodynamic technology to deliver next-generation teeth cleaning and dental stain removal: a step change cleaning device for those with complex oral hygiene needs