#launch
News
The Simple Root's Vegan Cheese Tops Nanny Bill's Burger
15 May 2023
London's famous burger chain Nanny Bill's is featuring plant-based sliced cheese from The Simple Root on one of its seasonal plant-based burgers this summer.
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The Simple Root is Certified Plant Based
2 August 2022
The Simple Root™ US product line of dips and cheese-style spreads has received the plant based certification from the Plant Based Foods Association, the country’s first and only trade association representing plant-based food companies.
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The Simple Root launches in the US
28 June 2022
The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.
Case Studies
Case Study: Pilot Lite Group
Expert Oral Therapy at Home
Pilot Lite has harnessed a pioneering, disruptive and patented hydrodynamic technology from one of the leading global Corporates in Oral Care to develop an advanced water flosser that is twice as effective at removing plaque.
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Case Study: Pilot Lite Ventures
The world's first eco-friendly, handheld fabric care device
w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.
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