#launch

News

The Simple Root launches in the US

The Simple Root launches in the US

28 June 2022

The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.

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Simply Roasted voted 'Top Launch 2021'

Simply Roasted voted 'Top Launch 2021'

17 January 2022

We are delighted to announce that Simply Roasted was awarded ‘Top Launch 2021’ by The Grocer. To be recognised in such an incredibly competitive category was the ideal way to wrap up 2021 and gives the brand great momentum going into the new year.

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Ground-breaking plant-based brand

Ground-breaking plant-based brand

14 September 2021

September sees the launch of another exciting venture; The Simple Root® is a new, plant-based brand designed to meet the ever-increasing consumer demand for healthier, meat and dairy free, versatile and sustainable food solutions.

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Case Studies

Case Study: Pilot Lite Group

Expert Oral Therapy at Home

Pilot Lite has harnessed a pioneering, disruptive and patented hydrodynamic technology from one of the leading global Corporates in Oral Care to develop an advanced water flosser that is twice as effective at removing plaque.

 

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Expert Oral Therapy at Home
Case Study: Pilot Lite Ventures

The world's first eco-friendly, handheld fabric care device

w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.

 

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The world's first eco-friendly, handheld fabric care device