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First OOH campaign for simply roasted crisps

First OOH campaign for simply roasted crisps

16 November 2022

Simply Roasted, the award-winning ‘Better For You’ crisps range, has launched its first ever Out of Home advertising campaign this week, including billboard-sized bags of crisps for all to see until 21st November.

scale food market-expansion scale food

Beyond the Barrel - Pulpex & Johnnie Walker

Beyond the Barrel - Pulpex & Johnnie Walker

26 April 2022

Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.

scale pulp-technology food-bev scale pulp-technology

ELC joins the Pulpex consortium

ELC joins the Pulpex consortium

16 November 2021

The Estée Lauder Companies (ELC) today announced that it has joined the Pulpex partner consortium, becoming the consortium’s first prestige beauty company to support the development of a recyclable paper bottle made from responsibly sourced pulp.

environmentscale environment sustainability scale