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The Simple Root wins GOLD award

The Simple Root wins GOLD award

23 September 2022

Last week, The Simple Root™ proudly won GOLD for the Innovation Challenge Award at the Casual Dining Show held in London for its now infamous Truffle & Ch**se Style Sauce. True testament to all the hard work put in by the team over the last 12 months. Congratulations!

food-bev market-expansion innovation

The Simple Root launches in the US

The Simple Root launches in the US

28 June 2022

The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.

launch america food-bev market-expansion launch america

w'air partners with The Cobblers, USA

w'air partners with The Cobblers, USA

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

e-commerce market-expansion e-commerce commercialisation