Do you have idea casualties — due to capital allocation and bandwidth shortages — that mean some great potential products just don’t get to market?
We have a ten-year track record of commercialising innovation (idea development) from raw materials to end product to be taken to market through co-manufacture, distribution, sales, finance and fulfilment
The client challenge
We were approached to assist in the validation, commercialisation, route to market strategy development and test market launch of a new plant-based dip, free from wheat, dairy, nuts, soy, eggs, artificial colours, flavours or preservatives, that is vegan, gluten-free, paleo-friendly and non-GMO. (A new product area considerably outside their existing, well established and associated area of focus).
We completed the pre-launch validation, business readiness planning and managed the entire launch including product mix, marketing, branding, merchandising, product and market logistics, distribution, independent outlet contracting and client budget as a standalone outsourced basis.
The results exceeded our client’s expectations — from co-manufacture to sales in market within three months, unit sales at over three times the anticipated target and take up at over 40 outlets, with a further 1000 planned.